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New look, same love for illustration

by Olivia Ahmad, Quentin Blake Centre team

We’ve changed our name and we’ve got a new look, but our mission for illustration is still the same.

This week we change our name from ‘House of Illustration’ to ‘Quentin Blake Centre for Illustration’ and launch our new brand designed by Fraser Muggeridge studio. It’s a big part of our project to create a permanent space for our work in Clerkenwell.

Illustrator Quentin Blake founded our organisation in 2002 to make space for people to create illustration and explore how it impacts our lives. His vision remains our inspiration, and in the future, our Centre will become the home of Quentin’s archive of more than 40,000 works.

Our new identity has been designed by Fraser Muggeridge with Manon Veyssière. It connects the 19th century history of our site and the history of the printing trade in Clerkenwell. Our new typefaces – Caslon Doric and Antique No. 6 – were created less than a mile away from our site when it was still a bustling industrial waterworks.

A versatile palette of vibrant greens, complimented by pink, orange, yellow and blue, plays on traditional industrial heritage colours, our site’s watery history and its future as an urban green space.

Although our identity has roots in analogue making and print, it flexes to our digital needs in this new website built by An Endless Supply. Later this year, we will be using it to show new illustration commissions and look back at illustration’s impact on our shared past. Keep visiting!

Find out more about our future Centre in Clerkenwell