Che Guevara

Untitled, 1969
Between the 1960s and 1990s, more than fifty designers worked at OSPAAAL (the Organisation of Solidarity with the People of Africa, Asia and Latin America). Based in Cuba, they made magazines and posters that were sent around the world. Their aim was to promote radical political ideas. Many of their posters celebrate socialist revolutions and liberation movements from the Global South. This design adapts a photograph of Argentinian radical Ernesto (‘Che’) Guevara by Alberto Korda. The photograph was used as the basis of several OSPAAAL poster designs.

DAY OF THE HEROIC GUERRILLA - OCTOBER 8, 1968
Between the 1960s and 1990s, more than fifty designers worked at OSPAAAL (the Organisation of Solidarity with the People of Africa, Asia and Latin America). Based in Cuba, they made magazines and posters that were sent around the world. Their aim was to promote radical political ideas. Many of their posters celebrate socialist revolutions and liberation movements from the Global South. From 1968, 9 October was designated as the ‘Day of the Heroic Guerilla’ to mark the anniversary of Che Guevara’s death. Helena Serrano was working at the Cuban government’s propaganda commission when she was asked to produce this poster, her only design for OSPAAAL.

World Solidarity With CUBA, 1980
Between the 1960s and 1990s, more than fifty designers worked at OSPAAAL (the Organisation of Solidarity with the People of Africa, Asia and Latin America). Based in Cuba, they made magazines and posters that were sent around the world. Their aim was to promote radical political ideas. Many of their posters celebrate socialist revolutions and liberation movements from the Global South. They also criticised the foreign policy of the U.S.A. In this design, the Cuban flag represents the Cuban revolution repelling the U.S. military, represented by the hand of fictional character Uncle Sam.
Content warning: weaponry

CREATE TWO, THREE...MANY VIET-NAMS, THAT IS THE WATCHWORD, 1967
Between the 1960s and 1990s, more than fifty designers worked at OSPAAAL (the Organisation of Solidarity with the People of Africa, Asia and Latin America). Based in Cuba, they made magazines and posters that were sent around the world. Their aim was to promote radical political ideas. Many of their posters celebrate socialist revolutions and liberation movements from the Global South. The first edition of OSPAAAL’s Tricontinental magazine was a special supplement dedicated to Che Guevara’s Message to the Tricontinental. His manifesto presented Vietnamese Communists opposing U.S. military forces in Vietnam as a model for patriotic resistance. It contained the only poster of the guerrilla leader made during his lifetime – Guevara was killed in Bolivia six months after its issue. OSPAAAL’s designers often used repetition of photographic as a way to create bold illustrations with limited resources. The studio’s first art director Alfredo Rostgaard said that “from the need to solve our material problems, we began to discover new forms”


